Starting an SEO audit

Adding the site to SiteGuru

The first step of your SEO audit is adding the site to your SiteGuru account. To add a new site, log in to SiteGuru and click the Add Website button on the top right.

Next, you'll see the form in which you can enter the details of the new site. 

Add site form

By default, the form only shows the URL field. You can click More settings to change details about the site.

Only the URL field is required. The other fields are optional.

URL of your site

Enter the URL of the site you want to audit, such as www.example.com. If you're auditing a website on a subdomain, such as subdomain.example.com, enter the URL including the subdomain. 

You don't need to add http:// or https:// to the domain, we add that automatically.

More crawl options

Crawl scope

If you want to run the audit on only a part of the website, click the option Only crawl a specific folder.
Crawl scope

Enter the full URL of the section you want to crawl. For example, if you want to crawl the blog and every page in it, you could enter http://www.example.com/blog. Any pages outside that section will not be included in the audit. This option is relevant if you're optimizing specific parts if your site.

Excluding folders

Apart from selecting just one specific folder, it's also possible to exclude specific folders from the crawl. This can only be done after site has been added. 
More about excluding folders

URL parameters

We normally ignore Query Parameters from the URL when crawling your website. That means www.yourwebsite.com/blog and www.yourwebsite.com/blog?page=2 are the same page to us, and only www.yourwebsite.com/blog will be audited. This avoids duplicate pages.

If your website relies on query parameters for navigation, and you want us to audit www.yourwebsite.com/blog and www.yourwebsite.com/blog?page=2 separately, check the Keep Query Parameters checkbox.

Query parameters
That's all you need to do to start the audit. After saving the site, you'll find more options in the Settings tab of the site:

Check Pagespeed

As part of the SEO audit, we check the Google Pagespeed Score of your site's pages. If you don't want the pagespeed to be checked, disable this option in the form.
Pagespeed settings

We're using Google Pagespeed Insights to check the performance of your site. By default, we use the score for mobile. This score is somewhat more strict and uses a small screen and lower bandwidth to calculate the score. If most of your visitors are on desktop, it might be better to use the score for desktop.

For a basic site audit, these are all the fields you need to enter. Click Add Website to add the site to your account and start the crawl.

Excluding specific folders

Above, we explained how you can limit the crawl to just one folder and it's subfolders. However, it's also possible to crawl the entire site, while excluding one or more folders from the crawl. This can be helpful if you want to limit the number of pages to audit, or if you want to ignore a specific section of the site for now.

Excluding folders from an audit

Click Add folders to exclude and enter the URL of the folder you want to exclude. Any subfolders within that folder will also be excluded. While adding the site, you can exclude up to 3 folders. When the site has been created, you can use the Settings form to exclude more folders.

Crawl speed

Controls how fast SiteGuru visits your pages (normal, slow, extra slow). Most sites work fine on the default Normal speed. If your site becomes slow or your server limits requests, you can switch to a slower setting.

Crawl User Agent

The User Agent tells websites which crawler is visiting. By default, SiteGuru uses its own User Agent. For most sites, there’s no need to change this. Only adjust it if your site blocks certain crawlers or if you experience crawl issues.

Deleting a website

If you no longer want to monitor a website, you can remove it from your account.

Click on the Settings tab in the site report, and click the Delete link. After you confirmed that you want to delete the site, the site is removed. You have now freed up a slot in your account and you can add in a new site if you want.

If you've invited others (clients or colleagues) to the site, these people will also no longer have access to the site.

You can add back a site that you deleted, but keep in mind that the history will be gone.

Starting a new audit on multiple sites

To start a new website audit on multiple sites:

  • Navigate to the sites overview
  • Select the sites you want to start a new audit for
  • In the Select Action dropdown, choose Start new audit, and click Go

Recrawl multiple sites

Deleting sites in bulk

Using the same option, you can delete multiple sites in one go. Keep in mind that when deleting a website, all historic data is removed. This cannot be undone.