Content marketing

Holiday SEO: Trends & Best Practices

Ready to boost your holiday sales? Unwrap the latest SEO trends and best practices for B2B and B2C businesses in 2024. Learn how to optimize your website for gift-related searches, local SEO, and more to attract customers throughout the season and beyond.
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Topical authority

Topical authority helps you rank for a broader topic instead of just for some keywords. This article explains what topical authority is, and how you build it.
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Author and Authority

The author of a page contributes to the authoritativeness of that page. This article explains how to leverage the reputation of an author to boost your visibility.
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Website Taxonomy

Is your website structured to be as easy to organize (and navigate) as possible? If not, you’ll struggle with high bounce rates and poor SEO performance.
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Content syndication

Syndicating your content is one of the most powerful ways you can drive traffic back to your site and build your audience. This article is a guide to everything you need to know to syndicate your content.
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