SEO Fundamentals

How SEO works

Want to learn more about SEO? You’ve come to the right place. In this guide, we discuss everything you need to know, starting with the basics.
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About the SERP

SERP, also known as Search Engine Results Pages are search engine responses of a query. It displays a ranked list of URLs related and other featured snippets.
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Meta Descriptions

Meta descriptions play an important role in SEO. This article explains all the details and tells you how to write the best possible meta description.
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How to perform a technical SEO audit

Meet the only technical SEO checklist you’ll need! Discover the key elements you need to check, from the crawl budget to faceted navigation (and beyond).
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SEO for developers

Have you been asked to improve the SEO of a website, but don’t know where to start? This guide explains the basics of SEO from a technical perspective.
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SEO techniques to avoid

Not every SEO has good intentions. This article explains black-hat SEO practices, and why you should stay away from doing that.
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SEO checklist for website launch

Ready to launch your new website? This checklist helps you make sure you've got everything covered.
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Improving your rankings

A lot goes into improving your ranking on Google. It's a healthy mix between knowing your ranking factors, doing the work, and being patient.
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Alt texts for images

Image search is an often neglected, but potentially meaningful SEO traffic source. Image tags are key in optimizing your images for search engines.
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