Keywords

Keyword Research

One of the most important parts of SEO is keyword research. Why? It helps you to find out what people are looking for. If you’re trying to rank for a keyword, you need to be relevant to what people are looking for.
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Search intent

Search intent is about understanding what people are trying to achieve. This article describes the different types of intent and how to use it in your SEO project.
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Branded and non-branded keywords

Branded and non-branded searches are two very different organic traffic drivers. This article helps you understand the difference and tells you how to report on both branded and non-branded traffic.
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Long-Tail Keywords

Want to know the secret to high search rankings? Long-tail keywords. A long-tail keyword is a search term that has three or more words.
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Keyword Cannibalization

Keyword cannibalization can result in lower rankings and less traffic. This article explains how to find and fix internally competing pages.
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CTR optimization

A CTR curve shows how well your pages perform in Google - do people click or not? This article explains how to make a CTR curve and how to use it
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LSI Keywords

We discuss the myth of Google and LSI keywords, and explain how LSI can still be relevant for keyword research
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Why Have My Rankings Dropped?

Waking up to see dropped rankings? This guide helps you understand what happened and mitigate potential issues
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Zero-click searches

Sometimes, you don’t need to read a complete article to get the information you need. All you need is a quick answer. Meet zero-click searches!
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