Keeping up with SEO can feel like a full-time job. Algorithms change constantly, and your clients expect nothing less than a service provider who’s up-to-the-minute and able to think on their feet.
Thankfully, plenty of SEO pros share their expertise through newsletters packed with insights, updates, and actionable tips. These newsletters make it easier to stay informed without getting overwhelmed. Here are some of our go-to SEO newsletters to help you stay sharp and never miss a beat.
#SEOFOMO by Aleyda Solis
Aleyda is a well-respected SEO with a great vision of the industry. So it's no surprise that when she started a newsletter, it soon became very popular.
#SEOFOMO is your weekly update with the latest news, case studies, and resources. If you subscribe to just one newsletter, let it be #SEOFOMO.
Search News You Can Use by Marie Haynes
Marie Haynes is known as the expert when it comes to Google updates. She shares these insights and more in her weekly newsletters.
There's a paid subscription for $18 a month that gives you extra content and algorithm news, and there's a free version that has only the most important news.
Growth Memo by Kevin Indig
Kevin takes one SEO or growth-related topic every week and provides an in-depth discussion of that topic. Don't expect lists of links: Kevin goes deep on a topic.
Reading Kevin's directly applicable knowledge is a great way to spend 10 minutes every week.
Animalz Newsletter
Animalz is a content marketing agency that has posted some super valuable articles. They also have a weekly newsletter focused on content strategy. Great insights that you can't afford to miss if you’re looking to climb up the SERPs with authoritative, groundbreaking content.
Subscribe + Animalz on Twitter
SEJ Today
If you’re looking to stay on top of SEO, PPC, and content marketing trends, SEJ Today by The Search Engine Journal is a must. Delivered on weekday mornings, it’s a quick SEO briefing to kick off your day with the insights you need to adapt to the latest shifts in search.
Ahrefs Digest
Read by over 284,000 SEOs and marketers, the Ahrefs Digest delivers a curated mix of SEO news, industry updates, and highlights from their blog – plus the occasional meme or giveaway to keep things fun.
This newsletter offers practical, no-fluff insights every week. Created by Ahrefs marketer Si Quan, it’s a favorite among digital marketers worldwide.
Subscribe + Si Quan on Twitter
SEO Coo (by SEOSLY)
Previously known as the SEO Newsletter by #SEOSLY, Olga Zarr’s SEO Coo is a biweekly powerhouse of SEO news, tips, guides, and resources. With over 10,000 subscribers including professionals, business owners, and SEO enthusiasts, it’s trusted worldwide for its actionable insights.
Subscribe + Olga Zarr on Twitter
SEO Notebook
If you’re after unique SEO strategies you won’t find anywhere else, SEO Notebook is for you. Curated by Steve Toth, a former SEO lead at FreshBooks, it’s filled with creative, actionable ideas that top SEOs swear by.
Subscribe + Steve Toth on Twitter
Rich Snippets
Rich Snippets by Traffic Think Tank delivers quick yet insightful commentary on the week’s biggest SEO developments.
Every Thursday, you’ll get bite-sized updates designed to sharpen your skills and keep you informed. Whether you’re growing your network or fine-tuning your strategies, this newsletter will light up your inbox.
Subscribe + Traffic Think Tank on Twitter
How the F*ck
With a mix of real-world SEO case studies and common mistakes to avoid, How the F*ck by Ben Goodey is a refreshing take on SEO and content strategy.
Premium subscribers also get access to exclusive posts and insights, but even the free content is worth checking out for inspiration.
Subscribe + Ben Goodey on Twitter
Blue Array SEO Newsletter
This Sunday-night newsletter is perfect for winding down your weekend while staying up-to-date on SEO news. Blue Array delivers sharp insights and the latest organic search trends, making it an easy and reliable read for over 15,000 subscribers.
Subscribe + Blue Array on Twitter
BrightLocal Local Digest
Local SEO is constantly evolving, and BrightLocal has your back with its free newsletter. From expert tips and exclusive research to webinars and guides, it’s everything you need to boost local rankings and keep your strategies fresh.
Subscribe + BrightLocal on Twitter
That's a wrap! Did I miss any super useful newsletters? Let me know!
