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Why Backlinks Matter for SEO

Backlinks are one of the most important factors in Google’s ranking algorithm. When other sites link to yours, it’s a signal of trust and authority, helping search engines see your site as more credible. High-quality backlinks can improve your rankings and drive more organic traffic to your site.

Not all backlinks are created equal. Links from reputable sites can boost your authority, while spammy or broken links can harm it. That’s why it’s crucial to keep a close eye on your backlinks, identify harmful links, and discover new opportunities to build your authority. SiteGuru’s Backlink Insights feature makes it easy to do all of that, and more.

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Get a Complete Picture of Your Backlink Profile

Understand your backlinks’ growth and quality to maintain and improve your SEO performance.

  • Backlink Growth Over Time

    Visualize how your backlinks, referring domains, and domain rank evolve to spot trends and opportunities.

  • Backlink Health Overview

    Instantly see if your links are new, spammy, nofollow, or broken so you can take action and maintain a healthy link profile.

  • Detailed Backlink List

    Get all the information you need, including anchor text and the specific page each backlink points to.

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Backlink insights

Find and Seize New Backlink Opportunities

Gain a competitive edge by discovering backlink opportunities based on your competitors.

  • Competitor-Based Insights

    See which domains link to your competitors but not to your site, revealing potential opportunities.

  • Actionable Link Gap Analysis

    Identify missing backlinks and prioritize outreach to boost your rankings.

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Understand the Global Reach of Your Backlinks

Dive deeper into where your backlinks come from and their quality.

  • Country-Based Breakdown

    See which countries your backlinks are coming from to adjust your outreach and content strategy.

  • Top-Level Domains Analysis

    Understand the authority and relevance of your backlinks based on their TLDs (like .com, .edu, .org).

  • Spot Spammy or Risky Links

    Proactively manage your SEO by identifying links that could harm your site’s reputation.

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Backlink Insights

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