Your local SEO results have the power to exponentially grow your customer base online.
Think of your local search practices as the new super highway billboard, directing traffic to your online products and services. Improved results mean more customers, and more business income. Your goal is to become the local business that everyone in your area finds, likes and chooses above all of your competitors in search. It’s not as easy as it sounds!
Luckily, there are some local SEO strategies that are easy to implement. If you make these tweaks today, the next time Google indexes your content – you’ll get a nice boost in traffic.
Your local SEO results have the power to exponentially grow your customer base online.
Think of your local search practices as the new super highway billboard, directing traffic to your online products and services. Improved results mean more customers, and more business income. Your goal is to become the local business that everyone in your area finds, likes and chooses above all of your competitors in search. It’s not as easy as it sounds!
Luckily, there are some local SEO strategies that are easy to implement. If you make these tweaks today, the next time Google indexes your content – you’ll get a nice boost in traffic.
#1: Create a Google Review Incentive
Potentially the most underutilized and high opportunity ranking factor in search, belongs to the Google Reviews that display for your small business. According to Sara Jantsch of Duct Tape Marketing, the top 3 local search engine optimization results have about 472% more reviews than the other listings. The top 3 reviews get the lion’s share of traffic, and often – it’s not that hard to have the most positive reviews in your space. Give your customers a discount off a product or service if they pledge to leave a positive Google review for your business. It’s easy, it’s free and it drastically improves your local SEO results.
#2: Publish an Article to Boost Your Domain Authority
It’s a well-known fact that when you improve your domain authority, especially with the links leading to your website – Google quickly assigns more weight to your page. They account for 29% of the local organic ranking factors that determine your search placement. This local SEO tip focuses on creating a single, targeted article that you will place on an authority website with an inbound link. Once published, you will receive a swell of traffic and engagement, which Google will recognize. Then, your own website’s domain authority will rise. Simply placing 1 authority article every month with an inbound link to your website is a great way to steadily and reliably improve your local search rankings – with no ad budget!
#3: Revamp Your On-Page Web Content & NAP
With 24% of your ranking determined because of signals present in your web copy, it’s a good idea to take a quick look at your page copy and titles. This is something that takes an hour or two to do, but can make an enormous impact on your local SEO in a matter of days. Review your page titles – all headers and subtitles too. Make sure that you include local keyword terms for your immediate surroundings, because proximity matters! In other words, don’t only consider your town; consider the areas in your town closest to your business. Also take a moment to get your NAP (name, address and phone number) correct on your website – Google uses these to validate the legitimacy of your business.
Pro tip: use the Schema.org LocalBusiness attributes to structure your address details. That way you help Google to crawl your page and make sense of your content, and improve the visibility of your site in Google.
#4: Add a Same Day Incentive to Improve Clicks
With local SEO marketing, click-through rate is a significant ranking factor for your business. If you can get more customers to click and download things from your website, you’re winning. A smart search strategy for this is to recognize that over 50% of mobile users will visit your location that same day. This is an opportunity to get clicks and improve your ranking – by offering your same-day mobile visitors an incentive, discount or opt-in on the homepage of your website. The trick is to ensure that you add a timer that informs the customer the deal ends that evening. These time-sensitive incentives can skyrocket your clicks and lift your local rankings.
#5: Check Your Google My Business Category
One of the most common mistakes when performing local SEO audits, is failing to remove the barriers keeping your business from ranking. By far, incorrect category placement is the main offender – so be sure to review yours and see if your business belongs where you’ve put it. In your Google My Business area, you will be asked to choose a specific category detailing what your business is, not what it does or makes. Remember your category needs to describe your entire business! Keep it simple, and use their auto-complete suggestion tool. Whip your Google reviews into shape, place an authority article, revamp your on-page content, add a same day incentive to improve your CTR and finally - check your business category! Doing this will ensure that in a few short weeks, your business will start to dominate local search listings. Take today and implement these 5 easy local SEO steps to immediately improve your search rankings online. Learn more about improving your SEO results:
How do you enhance your local search results? Share with us below!
With local SEO marketing, click-through rate is a significant ranking factor for your business. If you can get more customers to click and download things from your website, you’re winning. A smart search strategy for this is to recognize that over 50% of mobile users will visit your location that same day. This is an opportunity to get clicks and improve your ranking – by offering your same-day mobile visitors an incentive, discount or opt-in on the homepage of your website. The trick is to ensure that you add a timer that informs the customer the deal ends that evening. These time-sensitive incentives can skyrocket your clicks and lift your local rankings.
How do you enhance your local search results? Share with us below!
